Digital Transformation & Growth Strategy for Cherry Bekaert

Location: Raleigh, North Carolina, USA
Sector: Accounting, Tax, Audit & Business Advisory Services
Lead Practitioner: Michelle Loyd Thompson (CEO)
Experience: 75+ Years
Specialisms: Tax Advisory, Audit, Business Consulting, CFO Services, Digital Transformation
Project Scope: Digital Transformation & Growth Strategy

Client Overview

Cherry Bekaert is a well-established accounting and advisory firm with a long-standing legacy and a strong reputation in the industry.

With decades of experience and a wide range of services, the firm has built deep trust with its clients.

However, as the digital landscape evolved, there was a clear opportunity to align their online presence with the strength of their brand.

Challenges Faced

Working with a legacy brand like Cherry Bekaert comes with a unique challenge evolving digitally while maintaining credibility and trust.

1. Outdated Digital Experience

2. Limited Organic Visibility

3. Under-Optimized Paid Campaigns

4. Fragmented Content Strategy

5. Low AI Search Visibility

As search behavior evolves, visibility is shifting beyond traditional SEO.
The brand wasn’t fully optimized for:

Our Approach

We approached this with one clear principle:

Respect the legacy. Strengthen the digital foundation. Scale the impact.

Instead of isolated fixes, we built a custom, integrated strategy across:

Website experience

SEO & organic growth

Social Media Management

Performance marketing

Content & authority

AI visibility

What We Did

1. Website Revamp & UX Enhancement

We refined the website to create a more:

2. SEO Strategy & Organic Growth

3. Performance Marketing (PPC)

4. Content Strategy & Authority Building

5. AI Visibility Optimization

We prepared Cherry Bekaert for the future of search by:

Results & Achievements

Within 5-7 months, the transformation was clearly visible:

Client Feedback

What I really appreciated was the balance they brought to the process. They understood our legacy and respected it, while also helping us move forward digitally in a way that felt right for us. We’ve seen clear results, and overall, it’s been a very positive experience.

Michelle Loyd Thompson CEO

Conclusion

More than a marketing project, this was about unlocking the brand’s true potential online.

By aligning website experience, SEO, paid campaigns, content, and AI visibility,
We helped Cherry Bekaert unlock a new phase of growth, without losing what made them trusted in the first place.

Have a strong brand but not seeing the same results online?

At Pigeon Pi, we don’t replace what works, we build on it with a strategy tailored to your business.

Let's Talk